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Want to capture leads while they’re still hot? Lead generation forms are your answer. Learn more about your prospects and act when the time is right!
Why make a lead generation form?
Your first point of contact with potential customers is one of the important stages of the sales funnel. These visitors are not only curious but also in search of more information about your business. So don’t let them slip under your radar! Lead generation forms are the perfect way of reeling these visitors in and understanding their intentions. Done right, they can also aid in opening up a dialogue with your prospects, putting you one step closer to a deal.
What types of survey questions are best?
Lead generation starts with capturing the attention of your prospects. It’s helpful to start by attracting them with a Unique Selling Point (or USP) that they can identify with, ‘We’re the best in email marketing, discover what we can do for you!”. Once you’ve got their attention, you can start asking questions to gauge their interests. You can do this using categories as well as open answer fields. For example: ‘Tell us more about what you’re looking for’. All that’s left is to wrap it up with the most important aspect of a lead generation form: the contact details!
