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Customer Satisfaction (CSAT) is considered one of the top scoring methods among businesses for measuring loyalty to your brand. It is essentially a measurement of how your brand (or services) meets the expectations of your customer.
Why make an CSAT loyalty survey?
CSAT surveys are great for collecting insights into the satisfaction of your customers with your product or service. Not to mention a major strength of CSAT lies in its simplicity. In other words, it’s a very easy way to gather feedback on brand loyalty and satisfaction.
What types of survey questions are best?
CSAT surveys typically start off with the most imperative of questions: ‘How satisfied are you with …’. Fill this next part in with which aspect of your business you want to receive feedback on. For example, ‘How satisfied are you with our services?’ or ‘How satisfied are you with our product?’. To measure results, businesses may use either a CSAT number scale (1-10), agree/disagree scales, stars or smileys.
